One way of transforming your spa marketing strategies is through the implementation of a strong incentivized marketing. The Incentive Marketing Platform provides the base on which all other platforms are built. It combines advanced analytics and powerful campaign technology with integrated social media and personalized profiles. Spaaza uses unique unified profiles which contain all the information you need to understand your customers, influencers and staff. Through an improved return on investment, more clients, greater visibility and amplified customer satisfaction, spaaza's innovative approach to reward whilst supporting means a more efficient, effective and profitable marketing programme.
The most powerful incentive marketing platforms should be focused on four core elements such as discovery, engagement and the creation of value. There is no point in giving gifts if they have little or no use or fulfil no purpose for your clients. Discovery and engagement are often overlooked by spa owners and marketers as they are generally seen as part of the sales mix. However, if they are poorly targeted then they will not lead to new and/or repeat customers. As well as being ineffective at generating new business they can actually damage your brand reputation, reduce your annual sales of products or services that you really want to sell.
Many spa operators neglect engagement as a key element in incentive marketing platforms. Whilst the overall success of these programmes may be higher for operators that combine other incentive marketing techniques, such as vouchers or gifts, they are often poorly targeted. Most people won't bother joining incentive marketing if it's only going to benefit existing clients i.e. on-site services. This is not a problem when enrolling new members but it is when campaigns are run and rewards are given that the effectiveness can be reduced.
The traditional incentive marketing platform is a cloud-based platform. The reason for this is that the underlying goal of incentive programs is to give return to the businesses that are offering them. If you were delivering an on-site service (such as a hair salon) then you could target this particular group through the personalised vouchers that you can then send across the internet but the key here is that you should provide value to the client and help build loyalty amongst your customer base.
This can be delivered through a number of different approaches including offers of rewards for every new member that you bring into your organisation, loyalty cards or vouchers and the use of point of sale incentive technology. Incentive software programs for your spa are best implemented when the industry you operate in has some form of industry standardised incentive program. The beauty of using incentive marketing platforms to deliver your incentive programs is that they are designed to help your clients to achieve their goals. So how does a cloud based incentive marketing platform work? In most cases your clients will complete offers either online or via a mobile device, where the information that they provide is stored and matched with relevant offers from other businesses that they may have previously referred to you.
The key to using incentive marketing platforms is that it enables you to provide valuable information to customers in exchange for them leaving a review for your products on the internet. Most spa software programs will automatically gather the relevant customer information from your customers in exchange for them providing a review on the products they have purchased from you. This can be anything from the amount of money spent on the products to customer testimonials and more often than not all these factors will be preloaded into the system for the purpose of delivering the best incentive programs.
The way that you would implement incentive marketing platforms for your spa would be to run a separate incentive campaign for your spa on your own website. Your website will need to be themed in line with the theme of the incentive program that you are running. You will need to find affiliate products that fit into your niche and you will need to place affiliate links on the website pointing to them. Ideally you want to place the links on high traffic websites that have a good page rank. For example, you could target websites such as health sites, beauty sites, family sites and so on.
Once you have found some suitable affiliate products, you will be ready to begin implementing an incentivized marketing platform for your spa. The way that most incentives work is by providing a value proposition to the customer. For example, you may offer a free product if they make a certain number of visits to your spa over a set period of time or if they buy a certain amount of goods from you. All of these incentives will work together to provide a great value proposition for your customers and as a result they will be more likely to act upon the incentive than if they were not given any incentive at all.