Printed flyers have been around for as long as we can remember. That’s because flyer printing is cost-effective. Flyers are also very adaptable and they work.
If you’re thinking of flyer printing there are a few tried and tested design techniques you can follow. Have a look below and see how our leaflet printing tips can help you get the results you require.
- Catch the eye – IMMEDIATELY!
We know, we know. Sounds obvious, doesn’t it? However, the truth is that we see so many posters, leaflets and other advertising that it takes something really special to grab our attention.
Think of that poster that held your gaze and turned your head or the flyer you stopped to look at and put in your pocket. What was different about them? Use a witty or provocative headline, a unique image, or contrasting colors to help your flyer rise above the marketing chatter.
- Tell people what’s so good about you
Advertisers know that for any campaign to work they need to answer one main question for consumers – “What can you do for me?”
Make sure your flyer mentions the benefits of using your business. You’re asking people not only to buy from you but to choose you over your competitors, so tell them why they should do so.
- Keep it short – snappy – direct
When designing artwork and writing text for your printed flyer, remember its purpose is to deliver a high-impact message that’s easy to remember. Flyers are not the place to talk about your business or its history. Get straight to the point to get the very best from your flyer.